Predictions for the digital advertising industry in 2017
While this year has seen some brand new trend in the industry emerge and spread like a wildfire (and we’re talking not just about the 360 videos, or the programmatic advertising), next yeat will.
The power of data ownership: Getting it right in 2017
Data, and especially the big data has become one of the most important things in the modern marketing world, bearing in mind that the industry has gone crazy in love with all the metrics that.